The matching campaign provides a great incentive to ask folks to set up monthly donations to your group! Personalize the sample email below, or write your own.
Take a look at our guide about why monthly gifts matter here.
Lots of the guidance in our email guide applies here, so be sure to check out those tips as well.
Tip #1: Reference Codes (or Refcodes for short) are custom tags that you can add to your ActBlue links to easily track which links perform best. This can help you track the success of your monthly donation ask. You can find more information and instructions here.
Tip #2: You can edit your page settings to encourage monthly gifts, including having some extra text near the “monthly” button to give a short pitch, or having a pop-up ask folks if they’d like to make their gift monthly. You can find more information and instructions here.
Sample Email
Subject Line: Give a monthly gift to {Indivisible Group} and your first donation will be doubled!
Dear {name},
We entered the new year within a complicated but optimistic outlook. We defied expectations by expanding our majority in the Senate. But extremism still threatens to erode our democracy. And I’m grateful that {Indivisible group} is as committed as ever to working towards a safe, equitable future and truly representative democracy for all.
With so much on the line, we can’t afford to stop now. Getting it done depends on all of us. {Link to ActBlue page}
Your continued support can help us with our routine costs, such as our virtual meeting account, printing, and postage. Your monthly donation also helps us respond to urgent news, allowing us to organize and act together swiftly to seize opportunities to create meaningful change, like when we jumped into action after {insert a time you were able to respond to something quickly}..
Will you start giving $5 or $10 monthly today {Link to ActBlue page}?
Here’s what we’ve done in the past with support from our donors:
{Add in examples of past activity}
We’ve set a goal to raise at least $500 by the end of May, and Indivisible National will match every dollar you give up to $500 total between April 1st and May 31st.
If you start a monthly donation by May 31st {Link to ActBlue page}, your first gift will be doubled AND you’ll be supporting our organizing work every single month.
Now is the time to support {Indivisible group} as we build our power and gear up for the rest of the year. Please consider making a contribution today.
Because of you, we’re confident we can win the power we need to save our democracy.
In solidarity,
{name}
{Indivisible Group} leader