#GivingTuesday Campaign Guide

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. This year, #GivingTuesday falls on December 3rd.

This guide will help your group plan your #GivingTuesday campaign.

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Voter Contact 101

Indivisibles across the country have already started to contact voters by canvassing (going door to door to have in person conversations) and phonebanking (calling voters on the phone). Now, groups will be able to use the Voter Action Network (VAN) to make that work easier and more effective. In some elections, we’ll also use peer-to-peer texting tools like Hustle.

This explainer covers how to decide what election your group should work on and how voter contact works. Please note: this guide is intended for groups engaging by using Indivisible’s VAN—which means working on the independent expenditure (IE) side, and not coordinating directly with candidates or their campaigns. If your group is getting involved outside of our program, or if you’re spending money on electoral work, you may need to consider different strategic and legal factors that aren’t covered here.

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Communicating Across Differences Webinar →

Indivisible partnered with ListeningWorks, a project from Boston-based organization Youth on Board, to offer a webinar that allows you to strengthen your organization, build bridges between divided communities, and build a shared vision of unity.

By the end of this 90 minute training, you will have tools to listen across differences, develop greater empathy and understanding, and do deep canvassing in your community.

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Digital Fundraising 101 →

Simply put, digital fundraising is fundraising using digital technology, such as email, social media, and mobile platforms. Rapid technological growth has transformed the way non-profits and other organizations fundraise and connect with their supporters.  

There are many different methods and platforms that can make digital fundraising easier. When used in combination with good communication strategy, digital fundraising is a great way to help your group raise the money it needs to make an even bigger impact.

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House Party 101: How to Put the “Fun” in Fundraising →

House parties are one fun and easy approach to start fundraising. They are informal, efficient, and can easily change to fit each group’s size, needs, budget, and goals.  House parties also provide a great opportunity to promote your work, network with others in the community, and serve as a morale-booster for group members.

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Sample Fundraising Social Media Posts →

Social media is a great tool to raise awareness of your cause and to encourage people to support your work. Similar to creating an effective fundraising email, using social media effectively to raise money requires telling a story and making an ask. This resource focuses on the two biggest social media platforms for raising money, Twitter and Facebook, but can be adapted to work for other platforms as well.

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Relationship Building Webinar →

Relationships are what make a movement move. Indivisible regional organizers share tips on how to build relationships and hold effective 1-on-1 meetings with supporters -- meetings that can open the door to making them into powerful new leaders in your group! All it takes is knowing how to ask.

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Fundraising Principles →

Don’t think you have what it takes to  raise money? In December 2016, hundreds of thousands of people around the nation thought the same thing about activism, and they’re now a part of a thriving network of Indivisible groups.

You already have many of the skills necessary to raise money for your group, and we are here to help you put those skills into action. To start with the basics, we’ve outlined a few key principles to being an effective fundraiser.

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Campaign Finance Law: Compliance Frequently Asked Questions

As local Indivisible groups jump into electoral work, we’ve been receiving more and more questions about campaign finance law. While we’re not able to provide legal advice, the following is meant to be a helpful resource to provide a general overview and answer common questions.

Questions about spending on electoral activities and campaign finance are often very nuanced.  Answers to these questions will generally depend on the details.  This overview will give you a good framework for thinking about broad questions, but it won’t get into specifics.

The most important way you can support candidates in your area is to spend your time, not your money. Volunteer time—canvassing, making phone calls, or holding candidate forums—is a huge factor in who gets elected.

State and local campaign finance law varies widely by place. The guidelines and answers in this resource are only applicable to federal races. This resource is meant for groups looking to engage in elections for U.S. Senate or Congress. If you are considering engaging in elections for governor, mayor, county council, state house or senate, etc., you should seek out local resources on compliance in your area.

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Voter ID 101: The Right to Vote Shouldn't Come With Barriers

Since the founding of this country, Americans have fought for the right to vote. From the 15th and 19th Amendments to the passage of the Voting Rights Act, there have been many long, hard battles and many victories in the field of voting rights. But the fight is not over. In many ways, it is worse than ever.

People have fought and died for the right to vote. Voter ID laws prevent people from exercising this right. If you live in a voter ID state,  there is someone in your district who cannot vote because they don’t have the right ID. Lack of access to ID cards impacts people even in states without voter ID laws. Accessing a photo ID is much more challenging for the young, the elderly,  people of color, and people with low incomes. All of these groups are more likely not to have photo ID, which means they aren’t authorized to work, and may not have access to their local shelter or food bank.

If you care about voter participation and making an impact at the polls in your district, getting IDs can not only change the electorate, but changes lives.

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