Digital Fundraising 101 →

Simply put, digital fundraising is fundraising using digital technology, such as email, social media, and mobile platforms. Rapid technological growth has transformed the way non-profits and other organizations fundraise and connect with their supporters.  

There are many different methods and platforms that can make digital fundraising easier. When used in combination with good communication strategy, digital fundraising is a great way to help your group raise the money it needs to make an even bigger impact.

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Sample Fundraising Social Media Posts →

Social media is a great tool to raise awareness of your cause and to encourage people to support your work. Similar to creating an effective fundraising email, using social media effectively to raise money requires telling a story and making an ask. This resource focuses on the two biggest social media platforms for raising money, Twitter and Facebook, but can be adapted to work for other platforms as well.

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Press Releases, Media Advisories, and More

Press releases, media advisories, and statements are formal communication tools that your group can use to get its messages out to media. Think of them as the type of communication you have with reporters that goes out on your organization’s nice letterhead stationery. Ideally, they’re just one way that you’re in touch with your media contacts and great tools to have in your toolbox.

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Tips From Journalists: How To Build Great Connections with Media

As your Indivisible group sends down roots and becomes an institution in your community, it's worth putting some time into developing strong long-term relationships with the media in your area.

The Indivisible network is lucky to have some great group leaders who have professional backgrounds in media themselves. We've gotten their personal takes on what makes someone a great and easy-to-work-with “source.” (That’s you!) We also asked them how they've incorporated that knowledge into their work as media points-of-contact for their Indivisible groups.

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Writing OpEds That Make A Difference

The Indivisible Project and The OpEd Project are excited to be publishing this joint resource.

The OpEd Project's mission is to increase the range of voices and quality of ideas we hear in the world, with a focus on increasing the number of underrepresented voices and thought leaders in influential public forums. The Indivisible Project’s mission is to equip locally-led groups across the country with tools to hold their Members of Congress accountable and resist the Trump agenda.

Our missions overlap. We both believe that the right voices speaking up at the right time can have a big impact on decision makers. And we both believe that our democracy is full of untapped expertise and potential. 

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How to Write Letters to the Editor that Really Get Attention

Letters to the editor might not seem like the flashiest way to get your Member of Congress’s attention. But there’s something about a sharp letter to the editor in a hometown paper that can really get under the skin of the most powerful lawmaker.

In this resource, we will cover:

  • Why your MoC cares about letters to the editor

  • How to submit a letter to the editor

  • Some tricks to make sure your letter really leaves an impression with your MoC’s office

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Digital Communications Security

Different groups communicate with each other or store information in different ways. And just like steps to ensure physical security, it’s important to consider the risks you and your group might be facing—or might not. Many security measures require compromises in terms of the ease of communication or cost to an organization’s institutional memory. Being secure is less convenient than just doing nothing, and the goal should be to identify what’s most important to you and your group, and focus on what you can effectively do to secure that, rather than devising an iron-clad system that’s impossible to use.

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How to Give a Media Interview

The work you are doing is at the forefront in the fight against the Trump administration and his agenda in Congress. As a result, there may be times when you and other members of your group are asked to speak to a journalist. Leadership team members may be asked to answer questions about the story of your group or correct misinformation that is out there. Individuals impacted by a certain policy may have opportunities to share their stories.

When giving an interview, the single most impactful thing you can do is be yourself. We’re not just saying that. Indivisible’s founding principle is that local constituents are positioned to influence Congress in a way no one else can. You don’t need to be perfectly polished. You don’t need to be a policy expert. You just need to be an informed, passionate constituent, someone who’s paying attention, someone other constituents might identify with. There’s nothing more attention-getting than that to a Member of Congress (MoC).

In this training, we’re going to cover some basics.

  1. How to prepare for an interview;

  2. How to practice your interview skills; and

  3. How to stay out of trouble.

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How To Get Press To Cover Your Event

As we wrote in the original Indivisible Guide, Members of Congress (MoC) care enormously about maintaining a good image in their hometown media. They want to appear in-touch, well-liked and competent. They want to highlight their work on certain policy issues whenever possible—and they’d never talk about some policy issues at all, if they had their way! Splashy cable TV shows are nice, but local media really is where a MoC’s career lives and dies, and where their legacy matters most.

When your Indivisible group holds events that get the local media’s attention, it puts a unique pressure on your MoC. No coverage is too small. Because of the magic of Google Alerts, whenever a media outlet mentions an MoC, their staff hears about it right away, like a mythical creature in a movie that’s summoned by the mention of its name. Local media coverage forces your MoC and their staff to spend time reckoning with your issues and your stories.

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