Below is a sample email that you can use to get started with drafting your own email to your group. Be sure to customize with information specific to your group.
Here are a few other tips to think about:
Consider setting a goal for your Giving Tuesday fundraising, and letting folks know what the goal is. This can help drive donations, and you can update your followers about your fundraising totals throughout the day on social media.
Get creative and consider adding some photos to your email.
Plan to send a few different emails in the days leading up to and on Giving Tuesday to make sure that folks see the messages.
Think about asking your closest supporters to email some friends. They can include some personal reflections about your group’s work and a personal ask, which is always most effective.
REMINDER: It’s required to include the language at the bottom indicating that donations aren’t tax deductible.
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Subject: Join {Group name} in celebrating a day of generosity by donating on #GivingTuesday!
Dear {name},
Today is the day - #GivingTuesday is here!
After a weekend busy with celebrating and online shopping, today is dedicated to giving. #GivingTuesday is a global day of giving that invites everyone to celebrate the holiday season by giving back and creating change in their communities.
Join us in this national day of generosity by donating $10 to {Group name} to help fuel our work in 2021! {{INCLUDE LINK TO ACTBLUE PAGE}}
{Group name} is proud of what we’ve accomplished together this year, and we are thankful for your continued support of our work. Together we defeated Trump, {ADD DETAILS ON YOUR SPECIFIC ACCOMPLISHMENTS}. As we’re planning for next year, we hope to continue growing and building a democracy that works for all of us.
{Group name} is completely volunteer run. Your donation will support the direct costs of our local organizing -- things like a Zoom account, art supplies, clipboards, and more. {ADD ANY SPECIFICS OF WHAT YOU HOPE TO ACCOMPLISH NEXT YEAR. DETAILS WILL HELP INSPIRE FOLKS TO GIVE}
Chip in $10 today so {Group name} can continue to organize and build power in 2021! {INCLUDE LINK TO ACTBLUE PAGE}
Thank you for the support!
In solidarity,
{Group name}
Your contribution will benefit Indivisible Project, a 501(c)(4) social welfare organization. Donations are not deductible for federal income tax purposes as charitable contributions.